SVG
SVG logo animation, done right
SVG is the best format for animated logos — vector-sharp, tiny on the wire, and editable down to every path. Here's how to make the most of it.
Why animate the SVG, not a video?
Video-based logo animators flatten your file and render every frame as pixels. That looks fine at one size, but blurs on retina displays, balloons your file size, and locks you out of editing. SVG-native animation keeps your logo as vector geometry — motion targets paths, groups, and strokes directly.
Layer-aware motion
Because SVG preserves your layer tree, Animaitor can stagger entrances per group, draw strokes individually, and morph between shapes without artifacts. Wordmarks animate letter by letter. Combination marks reveal the symbol before the wordmark. You don't have to rebuild a thing.
Exporting SVG animations
Once you've picked a preset, export as transparent GIF (universal), WebM (modern, smaller, better alpha), or — for headers and Lottie-style embeds — keep the animation as SVG and ship a few KB to your site.
Where to get a clean SVG
- Figma: select the frame → right-click → Copy/Paste as → Copy as SVG.
- Illustrator: File → Export As → SVG. Tick "Preserve Illustrator Editing Capabilities" off for the cleanest output.
- Affinity Designer: File → Export → SVG.
- Sketch: select layer → Make Exportable → SVG.